Over a decade ago, RAM became a standalone brand, and since then, RAM engineers have worked diligently to make RAM trucks the best pickup trucks near El Paso, TX, and truthfully, the best industry-wide. In an ongoing and highly competitive battle with rivals such as the Ford F-Series and the Chevy Silverado, RAM pickups have begun to distinguish themselves as leaders as the awards keep piling up!
Truck of the Year
2020 and 2021 were undoubtedly challenging years for auto manufacturers, but not for RAM pickup trucks. The RAM brand was named "Best Truck Brand" by US News & World Report, for 2020 and 2021, while the 2019 and 2020 RAM heavy Duty was awarded the 2020 MotorTrend Truck of the Year.
MotorTrend noted that no other pickup offered a better-looking exterior design or interior luxury, praising its graceful elegance. While other companies are worried about towing capacity and max payload figures (which 90% of owners will likely never exceed), RAM focused on aspects that most buyers care about, including advanced luxury, confident styling, and up-to-the-minute technology.
Additionally, this recognition came only 12 months after the 2019 RAM 1500 earned the title for that year. And what's more, in the ten years it's been eligible, RAM trucks have won this coveted award five times! That's more than any other brand.
Luxury Car of the Year
Gone away are the days when pickups were only offered in basic, simple trims. Real luxury was left to the deluxe coupes, grand-touring sedans, and sports cars. Truck owners do demand a higher level of capability in their vehicles, but RAM creators also know that sophistication and style can come together with it. Thanks to its unmatched level of quality and interior detail, the 2020 RAM 1500 was touted as Cars.com's "Luxury Car of the Year."
Yes, a truck won the title for the first time ever, which says a great deal about the improvements made in RAM interiors throughout recent years. The top trims of the RAM 1500, including the Limited and Longhorn, were commended for posh features like the natural wood trim and hand-wrapped leather dashboard.
The 12-inch touchscreen infotainment system features split-screen capability with 360-degree camera views and an unequaled level of connectivity with Chrysler's newest UConnect 5. In addition, the RAM 1500 also boasts generous interior storage capacity and cleverly hidden RAM Bins. The best pickup near El Paso, TX provides nearly twice as much storage space as its rivals!
Truck of Texas is the Best Pickup near El Paso, TX
Not only have RAM trucks been nationally recognized for their excellence, but the Texas Auto Writers Association has also awarded the RAM 1500 as the 2021 Truck of Texas. The seal of approval by the Lone Star state says quite a lot too, since drivers demand high levels of durability, performance, and capability in their trucks.
And if the other awards haven't convinced you, U.S. News & World Report has AGAIN awarded the prestigious "Best Truck Brand" for 2022 to the RAM 1500. This marks the third year in a row that RAM has earned this honor. Based upon versatility, upgraded interior, and technology, U.S. News stated in its article explaining the award that the 2022 RAM 1500 is "…powerful, capable, and comfortable, with no notable weakness."
Visit Us
To discover what all the awards are about, head over to Viva Chrysler Jeep Dodge RAM FIAT of Las Cruces at 860 N. Telshor Blvd in Las Cruces, NM. We've got an outstanding selection of 2021 and 2022 RAM pickups waiting just for you!
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