Introducing the 2024 Jeep Wrangler in Las Cruces, NM

 If you’re at all familiar with the Jeep Wrangler, then you know it’s one of the most recognized and capable off-roading vehicles of all time. And it only keeps getting better year after year. In fact, the 2024 Jeep Wrangler in Las Cruces, NM is the most capable model so far! Naturally, this was made possible by several innovations, updates, and additions, all new for the 2024 model year. But that’s just the beginning; the new Wrangler has also received an assortment of exterior and interior upgrades. These include a new grille, an all-new, best-in-class infotainment system, and more. Keep reading to discover what it’s all about. 

A New Face

Look closely, and you’ll notice things look slightly different up front. A redesigned grille presents a newer face for the 2024 model year. The new look is refined, clean, and stylish, called a “fresh take on the iconic seven-slot grille” by the head of Jeep Brand North America, Jim Morrison. Every slot of the grille is blacked-out, slimmer, and more distinct, which makes it an easier fit for the Warn winch that can be installed on Rubicon models at the factory. 

2024 Jeep Wrangler in Las Cruces, NM: Rubicon

The legendary Jeep Wrangler Rubicon -the classic and ultimate off-road vehicle even before off-roading was so popular- it is now more capable than ever. Besides the 8,000-pound-capacity, factory-installed Warn winch that’s available, the Rubicon now has an up to 100:1 crawl ratio and a new Dana 44 HD full-float solid rear axle
that lets you easily upsize your tires. Oh, and we can’t forget the improved maximum towing capacity of up to 5,000 pounds! 

An Enhanced 2024 Wrangler Willys

In addition, if you’re looking for an alternative that’s a bit more affordable yet still an excellent option, Jeep has enhanced the 2024 Willys trim. It now comes standard with steel rock rails, beefier 33-inch tires, and a locking rear-locking differential. And even though the Willys model isn’t new, we do have a couple of new Wrangler trim levels for the 2024 model year. 

New Trims for the 2024 Jeep Wrangler

Set to slot below the Willys 4xe is the Sport S 4xe, a new entry-level plug-in hybrid 4xe. At the other end of the spectrum is the Rubicon X, which takes all that you love about the Rubicon model and pushes it to the next level. Equipped with steel bumpers, bead-lock capable wheels, 35-inch knobby, all-terrain tires, and an integrated off-road camera as standard, the Rubicon X is surely one of the “must-have” versions of the 2024 Wrangler lineup. 

New Technology and Features

Finally, we’ll take a look at some of the new technology systems and other features that have been introduced for 2024. For instance, all Wrangler 4xe models can now be equipped with the 4xe PowerBox, which sends up to 30 amps of juice through four different 120-volt outlets. Another addition is the 12.3-inch touchscreen with the latest version of UConnect 5 software that now comes standard across the lineup, along with wireless Apple CarPlay and Android Auto.  

This best-in-class interface also comes equipped with the Trails Offroad app already loaded into the infotainment system, including 62 of Jeep’s “Badge of Honor” trails pre-loaded in the app. Drivers will have access to over 3,000 trail maps with a subscription plan.

Get in Touch

With all this and more, the 2024 Jeep Wrangler in Las Cruces, NM is undoubtedly the best one yet. If you’d like more information about this year’s Jeep Wrangler, please contact our team at Viva CJDRF. Reach out online, by phone at (575) 222-2568, or visit in person at 860 N. Telshor Blvd, Las Cruces, NM 88011.