Authentic Meets Experience at Viva, Your Jeep Dealer in Las Cruces NM

Adventuring is where the Jeep brand shines, so when you’re ready to upgrade to a durable vehicle that’s delighted drivers and their passengers for generations, visit Viva CJDRF for the best Jeep dealer in Las Cruces NM. The unmatched series of advanced 4X4 systems in our inventory enables you to push the limits of your outdoor explorations. 

Go Anywhere Do Anything® has been the Jeep way of life for more than 75 years, combining passion, authenticity, freedom, and experience. It starts with a Trail Rated® badge earned by every trail-rated 4X4 Jeep SUV by success in articulation, ground clearance, traction, maneuverability, and water fording. When you drive a Jeep, it’s not only inspiring but also symbolizes a part of American history and is a badge of honor. Our team at Viva invites you to drive this legend and build a bond with the Jeep model that speaks to you. 

Progression of Jeep 

An icon was born in 1940, a hero that revolutionized the hearts of American soldiers. This classic model, the 4X4 Willys Quad, was built to boost productivity while withstanding grueling desert heat, snowplowing, and navigating over high waters. Just five years later, this mainstay evolved into the first Jeep for civilians, the CJ-2A. The Jeep brand has progressed by leaps and bounds in capability, versatility, and luxury as the years passed. From the Jeep Jamboree and Wagoneer to the automotive industry’s first compact, four-door, full-time 4WD vehicle known as the Jeep Cherokee to the legendary 21st-century lineup that we offer today, we’ve come a long way! 

Choose the Jeep that matches your needs: the tough Jeep Wrangler for the ultimate off-road adventures, a Jeep Compass or Renegade for city driving, a family-friendly Jeep Grand Cherokee or stately Wagoneer, or maybe the rugged Jeep Gladiator. Regardless of your passion, all boast improved comfort, performance, and technology.  

Your Jeep Dealer in Las Cruces NM

With four available torture-tested Jeep 4X4 systems, you can push the limits of your adventuring. The Quadra-Trac I® and Quadra-Trac II® Systems provide a range of exploration solutions, while the Quadra-Drive II® System excels in off-road abilities. At the same time, the Quadra-Trac SRT® 4X4 System delivers unbeatable street and track performance. No matter your preference, we’ll find the right match for your style.

Here at Viva CJDRF of Las Cruces, we appreciate you, our customers, and we want to develop a lasting relationship throughout your ownership. We are also genuine fans of the Jeep brand, and we know you’ll soon become one if you aren’t already! 

About Us

We would love to be your first choice when you need a Jeep dealer in Las Cruces NM, and we are dedicated to serving you to the best of our ability. We know the vehicles we offer are of the highest quality, and we believe they are ideal for your life needs. 

Please contact us with any questions or stop by at your convenience to see what we may have for you. We’re located at 860 N. Telshor Blvd, Las Cruces NM, and we look forward to seeing you soon!